NPR’s Alison Aubrey, with a story discussing our research published last week in the American Journal of Preventive Medicine, and the impact on individuals and food and beverage companies: [Listen to the story here]
It just might be the dawn of a new era in American eating. Two-thirds of us are now more likely to go for foods marketed as lower-calorie and “better-for-you,” and that means we’re finally eating fewer calories.
As we’ve reported, 16 companies, including General Mills, Kraft and Nestle, have removed 6.4 trillion calories from the marketplace. The calorie cuts — tracked by the Healthy Weight Commitment Foundation — are part of a nationwide effort to tackle the obesity epidemic.
And a new paper published in the American Journal of Preventive Medicine finds that as a results of company’s trimming calories, Americans are cutting back on salty snacks and sugary treats.
“We found that families with children cut 101 calories per day [per person] in their purchases,” researcher Barry Popkin of the University of North Carolina, Chapel Hill, tells us.